K B Institute of Pharmaceutical Education and Research, (KBIPER) Gandhinagar, Gujarat will start a customised MBA course, exclusively for B Pharm graduates which will help the students to be more innovative in marketing, human resource, production and finance areas.

It gives a combined knowledge of pharmacy and management and also offers a dual and single specialisation in marketing, production & operations and HR areas.

“MBA is such an evergreen course with an unlimited scope. Today this course stands as an ultimate destination for pharmacy graduates. As pharmaceutical marketing is highly regulated, this course helps in moulding pharmacy students to acquire pharma marketing skills. It is very obvious that students all over the world are very crazy about pursuing management course,” said Dr Gaurang B. Shah, principal, KBIPER.

Mallika Babu, in-charge, MBA (Pharma) said, “The positive growth in pharma industry and the need of innovative people in the industry has prompted us to begin this course, which has the right blend of marketing knowledge needed by pharmaceutical companies, or the so called the Product Management Team (PMT).”

A student after passing can get  to work in PMT sales, HRM, Business Development, International Marketing, Pharma Advertising, Marketing Research, Teaching profession, Regulatory affairs, project management, etc.

“The high interdependency between Pharmaceutical Industry growth and marketing management has assured more scope and good career growth and we are sincerely planning for the upgradation of this course with more practical exposure for students and also a nice opportunity to explore in the field of Pharmaceutical Management” Shah added.

The institute has got 100 per cent placement results in top Pharmaceutical Companies like GSK, Kendle, Zydus cadila, Cadila Pharmaceuticals, Torrent, Lupin labs, Jay Research Foundation, Themis lab, Alkem labs, Panchsheel organics etc. and they are looking forward for the support in future also. They arrange weekly guest lectures by eminent pharma professionals from Ranbaxy, Pfizer, Zydus, Lincoln, Quintiles etc., and also a continuous programme in this institute on every Saturday.

They have also organised workshops for MBA (Pharma) students to develop soft skills on various topics like positive attitude, mind power management, communication skills, interview skills, memory power, corporate etiquette, etc.