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MGMA opposes Committee on High Trade Margins' recommendation to put cap on trade margins
Laxmi Yadav, Mumbai | Wednesday, March 23, 2016, 08:00 Hrs  [IST]

The Mumbai Generic Medicine Association (MGMA) has opposed the Committee on High Trade Margins' recommendation to put a cap on trade margins of all drugs including stents and orthopaedic implants, whether scheduled or nonscheduled, ethical or non-ethical, generic or branded generics.

“Trade margin cap will benefit only big pharmaceutical companies, instead of the end consumer, as trade margin cap will remove compulsion from manufacturers to lower the MRP.  Taking advantage of low manufacturing and distribution costs, big companies will spend more money on marketing activities and luring doctors. They will continue keeping high margin. If retailers/hospitals are offered same margins for ethical and generic medicines, then they would prefer to stock and sell only high MRP drugs so as to make more profit per patient. End consumer will find it difficult to find affordable medicines with any retailers,” MGMA president Pravin Shah in a communication to the Union health ministry said.
 
Shah said that the government should include more drugs in the NLEM list and curtail their MRP to provide relief to the end consumers.

He said that the cap on trade margin will severely affect micro, small, medium drug companies, traders, retailers engaged in generic medicines resulting in losses to the government as well as rise in unemployment. It is another setback to micro, small, medium drug companies reeling under financial losses due to ban of FDCs by DCGI.

He said, “Majority of off-patent drugs in the country are manufactured and marketed by separate entities. Profit and operation of marketing companies are same as distributors. Trade margin cap should also be put on such marketing companies. Generics trade which constitutes 6-8 per cent of total pharmaceutical market is more of a volume business but profit ratio is very less. There is very high transportation cost to reach remote areas. The generic trade has overall high overheads and risks.”

He said that once the cap on trade margin is implemented, reach of essential medicines in rural areas will be affected. With such less margins, the distributors will not be interested to sell medicines in rural areas due to high logistics cost, huge credit period. Consumers will be forced to buy high MRP medicines due to shortages of affordable drugs. Regulating trade margins will encourage sub standard products as small manufacturers will try to compromise product quality to match rates and schemes of large high volume manufacturing companies.

Comments

Manoj Rathi Medifriends Mar 27, 2016 8:04 PM
This is very unfortunate move
Retailers from rural sector will be forced to close thair business as it is next to impossible to run shops with such low margin .This will result in a mejor setback in Health services in rural India
Madhur Kucheria Mar 23, 2016 8:26 PM
That is True. It seems Government is working to kill the Generic Market. At one end they try to increase the Generic Market, but simultaneously the decisions to badly affect the trade are bring taken.
This has earlier happened in case of DPCO Act also. The method chosen for calculating MRP is wrong and permissions to increase rates by 10% per year will take the prices to higher level than they were.
Sharad P Thakkar Mar 23, 2016 11:16 AM
Recently we have read about new measures being implemented under DPCO act 2013 to keep prices of essential medicines under check, and put a cap on % margins of these medicines.
I believe this is a step in the right direction.
However, while deciding final price/ Mrp of a Drug, in order to benefit patient, the Generic version of the intended medicines, which are cheaper than branded products, should be encouraged to be sold by the Chemist.
For this, it is important that he should be motivated, & possibly get more money ( in absolute terms) when he substitutes a branded drug with a generic version.
For example, selling a branded medicine E.g of Mrp of Rs 100, gives him a margin of Rs.16, and if the product has a scheme of say 10+1 free,he gets Rs 25 as profit.
If he has to substitute this brand with a generic version, it is important that he gets more than this margin. A generic version of this is generally available to him at a price of less than 50%, say at Rs. 35 to 40, an
Sharad P Thakkar Mar 23, 2016 11:12 AM
I agree with these views. Affordable medicines, and benefits to final consumers/ patients can't be achieved without involving retailers and wholesalers. They must get more margin for promoting sale of generic Medicines, else the whole of Pharma market will be governed by big and multinational companies.
Preet Mar 23, 2016 10:46 AM
We strongly favour this opposition by small traders.

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