The fourth zonal office of the Pharmaceuticals Export Promotion Council (Pharmexcil) will be opened for the export promotion services of the south Indian pharma companies on July 3, at the inaugural ceremony of ‘Pharmac South 2015’, the second edition of the south Indian pharmaceutical products exhibition.

The two-day event will be held at the Chennai Trade Centre on the 3rd and 4th of this month and is expected that the exhibition will bring participants from all the six south Indian states and give exposure to more than one hundred manufacturing companies to showcase their products. This year the visitors are expected from all over India and from ASEAN (Association of South East Asian Nations) countries.

The office of Pharmexcil in Chennai will be inaugurated by its chairman, Ashutosh Gupta in a ceremony chaired by S.V Veerramani, national president of the IDMA. Dr VK Subburaju, secretary, department of pharmaceuticals, government of India, will be the guest of honour.

The exhibition will be opened for the visitors at 11 am on Friday by Dr Subburaju. Sudhamsu Pant, joint secretary, department of commerce, Dr J Radhakrishnan, secretary, department of health, government of Tamil Nadu, Dr S Manivannan, deputy drug controller, CDSCO South Zone, S Abdul Khader, director of drugs control, Tamil Nadu and J Jayaseelan, TN IPA will speak on the occasion.

Sharing details about the role of Pharmexcil, its director general, Dr P V Appaji said Pharmexcil is joining with the Indian Drugs Manufacturers Association (IDMA) for conducting the product exhibition this year. In order to support the manufacturers from south India for export of their products, the Council will organise a ‘buyer-seller meet’ on the first day and an interactive session covering the details of product registration and other technicalities on the second day. Dr Appaji said Pharmexcil will provide all technical support to the manufacturers from Tamil Nadu, Kerala, Puducherry and Karnataka to export their products to other countries.

Later while briefing Pharmabiz, M Rajaratinam, chairman of TN IDMA, said registration of over one hundred stalls has been done already and confirmation from about two thousand visitors has also received. In the afternoon, a seminar on domestic marketing, covering discussions on three subjects- ‘Building Brands to Enhance your Market Share’, ‘Building & Retaining a High Performing Sales Team’ and ‘ICMR's Initiative Towards Affordable Technologies’ is arranged for the participating manufacturers.

He said the visitors will include manufacturers of pharmaceuticals, neutraceuticals, dietary supplements, ayurvedic and herbal products, and functional foods.

On the second day, at 10 am, the chairman of Pharmexcil will conduct a session at the seminar hall on exports. Dr PV Appaji and SV Veerramani will speak on the occasion. Dr Sudhamsu Pant, joint secretary, department of commerce, will deliver the keynote address.