Trivitron Healthcare, the largest medical technology company of Indian origin with a turnover of Rs.500 crore, has now forayed into the dental market by setting up a new business unit, Trivitron Dental Technologies.


The new unit would be the only comprehensive solutions and services provider to the Dental segment in India for Dental Implants, Accessories, Dental Equipments and Dental Consumables. The company also aims to offer indigenisation and innovation over the next 3-5 years to become a global player in dental technology.


The company has also inked an exclusive partnership with BIOMET 3i for dental implants. BIOMET 3i is a US based leading manufacturer of dental implants, abutments and related products. Through this association, BIOMET 3i will make its entry into the Indian market. Trivitron Dental Technologies has also partnered with other global players such as Meisinger, DenMet and Ossetell Mentor.


According to Sameer Bhat, CEO, Trivitron Dental, “Currently the estimated market for dental implants, dental equipments and dental consumables is around Rs.1,000 crore and is perceived to touch Rs.1300 to Rs.1400 crore in the next 3-4 years. The industry, in its current scenario is extremely fragmented. Trivitron Dental Technologies will play a significant role in bringing about change and promoting indigenization and innovation of dental technology.”


“Advances in technology are a major growth factor in the global dental equipment market. However, the awareness about it in India is considerably low. Our aim is to create that awareness and reach out to the dentists and the potential consumers with state-of-the-art technology and gradually create an affordable environment for dental care,” he added.


The company will cater to a dental implants market that is worth Rs.100 crore growing over 35 per cent CAGR through its exclusive partnership with BIOMET 3i.


“We are aware of the potential market in India and the wide reach that Trivitron as a group offers. With Trivitron Dental we are confident of reaching out to our prospective customers and offer an array of solutions in the Dental Implants category. We are constantly thriving to bring in innovation to give clinicians in India the tools to provide patients with the best dental implant therapy possible”, stated C H Cho, managing director, Asia Pacific, BIOMET3i.


Apart from reaching out to dentists offering implants and high end esthetic solutions, Trivitron Dental will also reach out to surgical practitioners that offer reconstructive surgery and full mouth rehabilitation.


As per a report by Cygnus Business Consulting & Research on Indian Dental Market 2010, the Indian dental equipments industry is expected to reach US$ 116.43 million, with an annual growth of 6 per cent by 2014. Trivitron Dental will offer dental solutions with a significant value share in the consolidated dental products market through an integrated offering of globally sourced premium brands & locally manufactured high quality value brands.