Brahmus Pharma, the marketing arm of the newly formed Ayurvedic Medicines and Company at Varkala near Kerala has launched a herbal oil named Hair 4 You, claimed to be an effective cure for baldness.

Priced Rs.990 for 100-ml. bottle, Hair 4 You is claimed to be a combination of over 100 medicinal herbs in a medicated herbal oil form and shampoo. The user has to apply a teaspoon full of oil on the baldhead every day before going to sleep, besides applying a special herbal shampoo before bath in the mornings. The herbal shampoo, accompanying with the pack, has ingredients like Tulsi, gooseberry and neem, and is specially prepared to clean and nourish the hair. Results would be seen within six days even in the case of full baldheads, and hair would grow to normalcy within the time of using a maximum of three bottles, claimed M. Sunil, managing director of Brahmus Pharma.

Sunil told Pharmabiz that he has set up Ayurvedic Medicines and Company at Kundara near Kollam to manufacture Hair 4 You and a few other drugs are in the pipeline. The plant was set up in association with a family of traditional Ayurvedic practitioners at Chavarkodu, and has capacity to produce 5 lakh bottles of Hair 4 You per month. Marketing would be done through Brahmus Pharma, floated for the purpose.

He said Hair 4 You was patented six months ago and clinical studies were done at the Thiruvananthapuram Ayurveda College. Brahmus Pharma is also planning launch a herbal oil to arrest graying of hair within the next six months, said Sunil.

He claimed Hair 4 You has been found effective for over 5000 people so far, including himself, friends and customers in the last five to six years, which prompted him to commercial manufacturing.

Now he is undertaking clinical trials of another oil for arresting gray hair on 50 people for the last three months, and so far, 48 of them had positive results. The drug would be launched after patenting and completing the trials within another next six months, said Sunil.