Dr Reddys Laboratories Ltd has launched 'Z&D'- a Zinc Sulphate formulation indicated as Adjuvant therapy along with ORS in the management of Acute and persistent Diarrhoea. Available in 10 & 20 mg Dispersible orange flavoured Tablets as well as in 10mg/ml & 20mg/ml Dry Syrup for paediatric use, this product is intended to supplement the ORS (Oral Rehydration Salt) market.

According to the company release, in diarrhoea management the Company has a complete basket of Brands Like Rebalanz, Redotil, Lactiflora and Econorm. WHO / UNICEF and the Indian Academy of Paediatrics have jointly recommended that Zinc therapy along with ORS is a very effective management tool for Diarrhea. WHO / UNICEF have also stressed on the need to create awareness among clinicians, other health care providers and general public about the use of ZINC along with ORS. The Company's launch of this Zinc Formulation will complement its existing product portfolio and will also support a social initiative under its program - "Drive against Diarrhoea".

Z & D has been launched nationwide and will be available for prescription by mid April 2006. The launch of the product will commence with a series of activities across the country in form of CMEs (Continuing Medical Education), Patient Education Programs, Awareness Camps and Social Mobilization Events like ORS Marathons.

With the Z & D meeting the WHO specifications, being economically priced and with leading pediatricians of the country having endorsed the therapy based on Sound clinical studies, talks are on with UNICEF for their Global requirement, added the release.