After facilitating the medical treatment for more than 1000 plus critically ill under-privileged children, Genesis Foundation (GF) is now ready to enter the next phase, where the core focus will be congenital heart disorder. Today, Genesis Foundation announced its focus and deeper commitment to ‘Save Little Hearts’ with a formal change in its new branding and logo.

Every year, more than 200,000 children are born with congenital heart disease in India and 30 per cent need surgery in the first year or else they will not see their first birthday. It is also the most commonly missed birth defect during in-utero evaluation by ultrasound. However, this is also the ailment that has the over 98 per cent chance of success when we provide timely and correct medical intervention. The treatment of heart disorder requires a large amount of money but there is a limited support from the government.

Speaking on the launch of the new brand logo Prema Sagar, Founder Trustee, Genesis Foundation, said “We have till date been able to support treatment of  over 1000 children who have suffered from life-threatening ailments – specifically, heart disorder, cancer and thalassemia. There are too many children suffering from congenital heart disease, and no resources for their treatment. Getting the right medical intervention early in this illness grants a high rate of survival and living a healthy life.”

Jyoti Sagar, Founder Trustee, Genesis Foundation added “As the new year has begun, a new direction within our Foundation has emerged.  We are excited to embark on a new mission for the many little hearts in this country who need a chance to live."

Dr Krishna Kumar, Clinical Professor and Head, Paediatric Cardiology, Amrita Institute of Medical Sciences and Research Centre, Kochi, said "The “Save Little Hearts” programme initiated by Genesis Foundation supports surgery for children with heart defects from economically challenged backgrounds. The unique aspect of the programme is their willingness to support the most difficult challenges that include emergency operations in new-borns with complex heart defects."

Dr Kulbhushan Singh Dagar, director neonatal & congenital heart surgery, Max Super Speciality Hospital, “Many children with pediatric cardiac conditions belong to the under-privileged segments of society. These disorders are usually diagnosed immediately after birth, but the cost of surgery and intervention makes many parents shy away from getting their child treated. Sadly, most health insurance doesn’t cover congenital disorders. These disorders require urgent and early interventions to achieve optimal results, but the biggest advantage is that once cardiac defects are corrected, the patient has a very good chance of integrating back into society and leading a normal healthy life like others. With a one-time contribution of Rs. 2.5 to 3 lakhs towards heart surgery, most of these children can be given a new lease of life and be allowed to grow and contribute ably to the society.”

So far, Genesis Foundation has supported medical treatment of over 1000 critically ill children. The children supported by the Foundation belong to families with an income of less than Rs. 10,000 per month and the parents are unable to afford treatment of these children suffering from serious life-threatening ailments.