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Herbz Intl gears up to market ayurvedic weight loss product ‘Go Lite’ in India
Our Bureau, Bangalore | Friday, June 11, 2010, 08:00 Hrs  [IST]

Kerala-based Herbz International, a manufacturer and exporter of ayurvedic wellness solutions, has developed a weight loss product "Go Lite" which is now available in the Indian market. The product is manufactured at Herbz facility at Mavoor near Kozhikode in Kerala.

Go-Lite is a blend of Lasuna (Allivum sativum), known to help reduce fat, Mustha (Cyprus rotundus), a metabolism booster, Vrikshamla (Garnicia cambogia), an appetite suppressant, and Guggul (Commiphora mukul) a system cleanser, is a one-of-a-kind ayurvedic formulation which approaches weight loss using different mechanisms.

The product is a cent percent vegetarian capsule which not only helps in weight management but has been recommended for cholesterol control, digestion and boosts metabolism.

In the past few years, though Indians have become increasingly health conscious, obesity has become a critical problem, due to inappropriate food and lifestyle habits in addition to genetic and ethnic inclinations. Go Lite, a 100 percent natural herbal and vegetarian product is a safe and highly effective solution to control obesity in India, said Vinay James Kynadi, president and CEO, Herbz International.

“We have been focusing on re-defining the face of Indian ayurveda with premium brands like Invigo, Vivacy and Aryoga which were created specifically for overseas markets including North America, Europe and Africa. With Go Lite, we will first expand in south India before it is moved to other parts of the country, he added.

Herbz International is registered with the United States Food and Drug Administration (FDA), while all quality control tests for its products including Go Lite are done by SGS, a leading inspection, verification and testing company. Go Lite is currently available in 150 outlets in Bangalore, and Herbz International is looking at making its product available in 600 outlets by the end of the month.

“Go Lite is a proprietary formulation of ayurvedic herbs recognized for its prowess in aiding weight loss safely and sustainably. We have put in place strict quality control mechanisms through detailed clinical analyses to ensure that we adhere to the highest global standards in the industry” said Dr Danister L Perera, CTO and director, Herbz International.

Go Lite is available in all leading outlets in Bangalore at a special introductory price of Rs. 1199 per bottle as against an MRP of Rs. 1499.

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