In a maiden effort to prevent the Electro Magnetic Radiation (EMR) emitted from cell phones, Ludhiana-based King Multi Tech Global is gearing up to market a revolutionary product for the cell phone users worldwide. The proprietary patented Molecular Resonance Effect Technology (MRET) shield known as King-Biopro Cell Chip neutralizes the negative effects of radiation.

The product will be launched towards March end. Right now certifications are being sought from Indian authorities. These include the Shielding Effectiveness and Thermographic test from Sameer, Chennai, Live blood cell and Blood cell count from Manipal Acunova, Bangalore, EEG test from Jaslok hospital, Mumbai and Thermographic Test from IIT, Delhi. The cost for MRET cell phone chip in Indian market will be Rs 999.

The company offers a cell chip to mobile users to protect from the hazards of invisible EMR. Due to lack of laws and regulations in India, there is no governing body that takes responsibility of this issue and determines the safety limits of radiation. We have realized this threat and through a range of consumer friendly products we aim to remove the harmful affects of radiation, stated Karan Goel, CEO, King Multi Tech Global Pvt. Ltd.

It was an American scientist Dr Igor Smironv who developed and patented a version of the technology whereby the noise field is activated by the electromagnetic field itself. The 'passive' noise field technology is a unique innovation used in the cell chip. This chip does not require any outside power source. The MRET cell chip technology has been developed as a result of extensive research work and is recognized as a revolution for mobile phone users worldwide, explained Goel.

The product is manufactured in the US and is well known in the US, UK Australia, New Zealand and South Africa. India is one of the important markets going by the increased usage of cell phones, stated Dr. Howard W. Fisher, author of Invisible Threat: The Risks Associated With EMFs.

It has been reported in several scientific papers that Electro Magnetic Fields (EMFs) such as those emitted from cell phones significantly increase the risk of conditions such as cancer.

In India, the company is working to create awareness amongst people on how harmful electromagnetic radiations are for human beings. It affects human biological system, could create cancer, brain tumour and other diseases.

In the presence of external EMF, the chip's MRET shield technology component emits subtle low frequencies of electromagnetic oscillations that resemble resonance frequencies of living cells in body.

King Multi Tech Global Pvt Ltd. is ISO 9001:2000 certified by TUV is a part of King group that is into multiple industries like manufacturing-exporting of engineering goods, real estate development and retail marketing.