The Ayurvedic Medicine Manufacturers Organisation of India (AMMOI) in collaboration with Kerala government is organising the second edition of Ayurveda Keralam 2012 in Thiruvananthapuram from February 9 to 14 next year. The aim behind organising this six-day global event is to sensitise about the recent developments in the industry, highlighting latest trends and other factors that are driving the sector.

The Department of Ayush under the Arogya scheme will be providing Rs.35 lakh for conducting this fair.

According to Dr Ramanathan Devaraj Iyer, president of AMMOI, “This funding is part of Government initiative that was undertaken during the 11th five year plan, wherein, the government allotted Rs.35 lakh to support such arogya melas across the country. Apart from that, the Government will also provide reimbursement of up to Rs.1 lakh to all the GMP certified manufactures who will be participating in it.”

The event is also supported and collaborated by Centre for Innovation in Science and Social Action (CISSA), Ayurvedic Medical Association of India (AMAI) and almost 14 other medical associations from the state

Dr Iyer, informed, “Our main aim behind organising this event is to create awareness among the industry members and public about the efficacy of the Ayush products, their cost-effectiveness and availability of drugs for the prevention and treatment of various disease. But most importantly, this event acts as a platform for interaction between the stakeholders to discuss on the latest research and development activities that is being done in this sector.”

He informed that unlike the previous fairs this year there will be many additional features that is sure to grab the attention from all the participants. One of the important highlights of this event is that they have a stall which is completely dedicated to concept of Ayurveda based food along with a special segment wherein job seekers can get information on work opportunities outside the country. It also has an exhibition organised by the National Medicinal Plants Board (NMPB) on the importance of cultivating high standard medicinal plants for high quality drugs.

Dr Iyer informed that this year there will be 300 plus stalls exhibiting at the event, which is expected to be attended by over four to five lakh people from across the world

“After the huge success of the first edition of this global Ayurveda event which was organised in 2009, we are hopeful that we will be able to attract more manufacturers and exhibitors to participate this time. Events like this is very important for the sustenance and development of the industry as its helps in recognition and boosting its market share not only within the country but also internationally,” Dr Iyer said.