Philips Innovation Campus (PIC), a division of Philips Electronics India Limited with a focus on healthcare electronics, is looking to tap the Indian capability from its facility in India at Bangalore.

The company has a range of medical diagnostics spanning X-rays, ultrasounds, to magnetic resonance, CTs nuclear medicine, PET, radiation patient monitoring, information management and resuscitation products developed for which the software has been developed and embedded in India. Now PIC has extended the capability to take on product development of these technologies.

There is a capacity and strategy for India. At this point of time, we are now looking at developing an increasing number of products ‘from India for India’. The market is different for India and therefore we are now keen to capitalize the expertise from the region, Dr Wido Menhardt, CEO, Philips Innovation Campus, said here during a press conclave.

There are a string of products in the pipeline for the country which will provide the much-needed faster diagnosis and medical attention. The focus areas are cardiology, oncology and women’s health. The proven abilities from the team in India has led us to look at the entire product development, installation and global management from here and will add on international marketing too, according to the newly appointed CEO.

PIC has a total personnel strength of 1,400 of which 600 constituted the healthcare team. The company was looking to augment its people by 20 per cent this year. This will see PIC hiring another 200 personnel by the end-of- the-year, taking its total workforce to 1,600, he said.

Dr Menhardt who refused to divulge any financials stated that PIC India has put together a ‘Portalisation Project’ where a single interface is being provided for processing workstations for CT scan systems. We are also a key player in the sleep disorder segment in India. Our Picture Archiving Communication Systems (PACS), that has revolutionized healthcare delivery by linking patient information from one hospital to another, we are now looking to replicate the same for an Indian environment. The company is looking at more products for India based on affordable costs and feature intensive for hospitals here. The market is different in India and we have realized that a product for US will not be relevant in India, he added.

Another initiative has been the development of ‘Beta’ sites currently operational at Ruby Hall, Mumbai, Manipal Hospital in Bangalore and Manipal where Philips engineers who have developed the product can log on remotely to a terminal server to view its execution and identify the problems even if they are not physically present at the site.

Philips is also engaged in supporting data collection for Kasturba Medical College Hospital Manipal of pregnant women via seven satellite centres or outreach medical units of the healthcare provide. Our key objective was to streamline patient records and provide a tool to nurses and doctors to have access to details on new mothers, neonatal population and assess the disease patterns in the region, said Bhaskaran, senior director, healthcare, Philips Innovation Campus.

PIC engineers provide end-to-end solutions in architecture, design, development, integration, and testing apart from on-site consultation.